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Latest Consumer News

JDMedia uses search engine to raise breast cancer funds

Frank Washkuch March 06, 2008

JDMedia, a New York-based research, consumer marketing, and Web-development firm, wants to have more people who are looking for Internet destinations to use SearchTheCure.com, its Web site that uses Google's AdSense technology. Its aim is to raise charity funds for issues surrounding breast cancer.
 

Payless launches 'I Love Shoes'

Nicole Zerillo March 06, 2008

TOPEKA, KS: Payless ShoeSource has launched a communications component to its "I Love Shoes" campaign.
 

NBC Olympics creates a site to follow athletes

Adrian Brune March 06, 2008

NEW YORK: NBC Olympics has teamed with Johnson & Johnson and iVillage to host "The Family Room," a Web site and multimedia experience that follows the journeys of eight athletes as they attempt to qualify for the 2008 Beijing Games.
 

In Brief

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

The buzz about coffee

YouGovPolimetrix March 05, 2008

Both Starbucks and Dunkin' Donuts seem to have achieved successes with their recent promotional campaigns - Starbucks via its national training day and Dunkin' by offering a $.99 latte promotion to take advantage of the Starbucks' closure.
 

Simon Pearce store events boost West Coast publicity

Telisha Bryan March 05, 2008

Since 1971, Simon Pearce has been a place for East Coast shoppers to find high-end glassware and pottery. In 2005, Simon Pearce decided to venture west, launching its first of two stores in California.
 

American Joe apparel gets patriotic to bolster profile

David Ward March 05, 2008

Launching a new men's apparel line without a huge marketing budget can be hard. So when T-shirt start-up American Joe was planning marketing for last year, it realized its "Made in America" business model could be a differentiator in an era when many clothing lines are made overseas.
 

Teens speak up with Ad Council

Tanya Lewis March 04, 2008

The National Highway Traffic Safety Administration reports that car crashes are the number-one killer of US teens.
 

On PRWeek blogs

Jaimy Lee blogs about the PRWeek healthcare panel in Philadelphia.

Lee also highlights a new trend in the transparency debate for pharmaceutical companies.

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2008 Agency Business Report

Make sure your firm is included in the 2008 Agency Rankings, published in the April 21 issue. To download the rankings form, click here.

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