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Latest Consumer News

State Farm boosts campaign

Adrian Brune February 28, 2008

BLOOMINGTON, IL: The principals behind a State Farm Insurance-sponsored, weight-loss Web site are behind the launch of a grassroots push to coach Americans, especially blacks, into losing a collective 50 million pounds.
 

Hotwire taps Atomic as AOR

Aarti Shah February 27, 2008

SAN FRANCISCO: Popular discount travel Web site Hotwire.com has selected Atomic PR as its AOR, following a competitive bid.
 

Alessi touts 'Face'

Adrian Brune February 27, 2008

BEVERLY HILLS, CA: California cosmetics company Alessi Skin Care has kicked off a campaign to help promote its new domestic violence foundation. The initiative aims to raise awareness about the problem and help rehabilitate victims.
 

Bloggers aid Visit Florida tourism push

Ted McKenna February 27, 2008

TALLAHASSEE, FL: Florida's official tourism marketing corporation, Visit Florida, has launched a new nationwide campaign featuring online media outreach.
 

NB taps CarryOn

Nicole Zerillo February 26, 2008

BOSTON: Athletic products company New Balance has hired CarryOn Communications to promote global brand platform campaigns, after a competitive review.
 

In Brief

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

Rocawear keeps rebel spirit alive

Matthew McGevna February 27, 2008

Last week, the Jay-Z-co-founded clothing line, Rocawear, unveiled a new ad campaign featuring Nicole Paultre-Bell, the former fiance of Sean Bell, who was gunned down in a hail of police bullets outside of a nightclub in Queens, NY.
 

Front and center

David Ward February 27, 2008

Slim-Fast's 'channel agnostic' approach to marketing gives PR a chance to take a leading role.
 

PCLive utilizes viral videos to enter crowded help field

Aarti Shah February 27, 2008

When PCLive.com launched its online technical support, it sought to enter a crowded market already dominated by big players like Best Buy's popular "Geek Squad" and Support.com.
 

'News' goes for GirlsGoneGeek

David Ward February 27, 2008

Who is your client and what are its media goals?
 

On PRWeek blogs

Jaimy Lee blogs about the PRWeek healthcare panel in Philadelphia.

Lee also highlights a new trend in the transparency debate for pharmaceutical companies.



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