Mature, Stable Industry Seeks Young, Mobile Audience

A White Paper from PR Newswire, the global leader in innovative communications and marketing services.

Audience development is like dating, and Twitter is the hottest place online for journalists and PR professionals to hook up with their audience.

Audience is what journalists and public relations professionals seek. An elusive treasure to be sure. Since the dawn of the Internet, it has become a moving target.

Twitter is an opportunity to reach new audiences and old ones that have shifted from the traditional ways they once received information. It's an opportunity to move with the audience.

So what can we do to tap into that market successfully? Since Twitter is about relationships, let's take a look at it through the five stages of a relationship.

Click here to download the white paper.