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Latest Consumer News

Buy.com picks Golin as AOR

Nicole Zerillo February 21, 2008

COSTA MESA, CA: Internet retailer Buy.com has hired GolinHarris as its AOR for the e-commerce marketplace and to handle US efforts.
 

Smirnoff adds hip-hop flavor to new initiative

Adrian Brune February 20, 2008

NEW YORK: The makers of Smirnoff vodka have launched a campaign pairing three old-school rappers with contemporary MCs to create new versions of iconic hip-hop songs - and matching drinks.
 

Daytona 500 success the result of year-long plan

Adrian Brune February 19, 2008

CHARLOTTE, NC: Last weekend's Daytona 500 followed a year-long push aimed at tuning up racing's reputation and painting some new stripes on the event's image.
 

Dole selects Gibraltar to direct its CSR initiatives

Ted McKenna February 15, 2008

WESTLAKE VILLAGE, CA: Dole Foods, the international distributor of fruit and vegetables, has named Washington-based Gibraltar Associates its first AOR for CSR.
 

In Brief

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

First Act strikes chord with 'Times'

David Ward February 20, 2008

First Act is one of the world's leading makers of musical instruments, including guitars. Its overall media goals are to reach both consumers and music retailers.
 

BoA drives big rigs to gain hype

Craig McGuire February 19, 2008

When Bank of America (BoA) set out to launch its No Fee Mortgage Plus (NFMP) program, it faced volatility in the housing market driven by the sub-prime lending debacle last year.
 

Culture of cooperation

Tanya Lewis February 18, 2008

A strong alignment between communications and customer service functions helps Southwest Airlines deliver a cohesive message and positive experience to consumers.
 

Social network shopping assists in consumer information

Marc Longpre February 18, 2008

As social networking continues to creep into different niche communities, PR pros keep expanding the ways in which they can make use of these sites.
 

On PRWeek blogs

Jaimy Lee blogs about the PRWeek healthcare panel in Philadelphia.

Lee also highlights a new trend in the transparency debate for pharmaceutical companies.

2008 Agency Business Report

Make sure your firm is included in the 2008 Agency Rankings, published in the April 21 issue. To download the rankings form, click here.

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