Actively engaged or "just looking"—wherever your firm is on the social media spectrum, you need guidelines to protect your online image and manage your employees' behavior.

Download this new Cision White Paper and learn how to develop effective, organic social media guidelines that keep your firm authentically engaged in online communities, including:

• Who will speak officially about your organization, and about which topics
• Who will grant permission to discuss new products, company initiatives and industry trends
• How to respond to online criticisms of your company, and prevent or survive a social media "crisis"
• Ways for employees to authentically engage in social media interactions without speaking for the company
• Standards and advice for employee conduct on their personal pages

We'll also share Cision's own social media guidelines, as well as best practices around the creation of your own. Download your complimentary Cision White Paper today.

Download now!