The New Face of Public Relations
Navigating the Convergence of PR and Marketing

A White Paper from PR Newswire, the global leader in innovative communications and marketing services.

Once rigidly separate (and often competitive) disciplines, public relations and marketing are converging. Call it a paradigm shift in communications; a shift that is blurring the lines between PR, marketing and even advertising.

The rapid convergence of PR and marketing transcends the basic tenets of integrated marketing communications (IMC) in the Digital Age. Indeed, the Internet is driving overlap between public relations and marketing functions as more consumers look online for news and information more often.

PR Newswire's new white paper "The New Face of Public Relations," aims to help PR professionals understand the cross-media opportunities and challenges of the increasingly-converged world of corporate communications.

Click here to download the white paper.