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Latest Consumer News

Goodyear and NASCAR reach out to minority teens

Tonya Garcia February 13, 2008

DAYTONA BEACH, FL: Goodyear has officially launched its Goodyear Racing and Diversity Program, an initiative that targets minority teens with opportunities to test drive their career aspirations with a NASCAR experience.
 

Lifestyles condoms launch multi-city tour

Tonya Garcia February 13, 2008

RED BANK, NJ: Following its launch at the Sundance Film Festival, the LifeStyles condom brand is taking their "makeout booth" on the road with a grassroots campaign to target the nightlife scene in five major cities.
 

Groups join in CA tourism push

Alexandra Bruell February 11, 2008

SACRAMENTO: The California Travel and Tourism Commission (CTTC) has partnered with the Wine Institute (WI) to launch a national campaign aimed at promoting the state's wine and cuisine offerings among both culinary connoisseurs and broader tourist groups.
 

In Brief

BEVERLY HILLS, CA: Hilton Hotels Corporation hired Ellen Gonda as SVP of global communications and PR, effective October 1. Gonda, who previously was director of communications for the Americas for The Carlyle Group, will oversee corporate communications for the company.

TORONTO: New Sage Energy Corp, a Candian oil and gas company, chose Agoracom Investor Relations as its agency of record for online outreach.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

Carchex drives traffic to Web site

David Ward February 13, 2008

Carchex is a Web-based automotive service company for consumers and auto dealerships.
 

MAC's philanthropy looks good

Tanya Lewis February 12, 2008

In 1994, employees at MAC Cosmetics established the MAC AIDS Fund (MAF), one of the first foundations to call attention to HIV/AIDS.
 

Easing the transition

Ted McKenna February 11, 2008

The NAB has made a significant investment into educating consumers about the upcoming digital television switch.
 

Campaigns with style

Irene Chang February 11, 2008

Fashion brands geared towards teens have to employ an assortment of creative tactics to reach and engage the increasingly informed and fickle audience.
 

On PRWeek blogs

Jaimy Lee reports that the FDA warns ADHD drugmakers about false advertising.

Jaimy Lee blogs about a JAMA report on media bias in drug study reporting.



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