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Latest Technology News

Joint initiative touts US parks to youth, families

Ted McKenna February 06, 2008

PHOENIX, AZ: National park officials and recreation industry executives have launched a new event and technological initiative to get more kids and their families to attend parks around the country.
 

Adidas enlists H&K to expand market position

Aarti Shah February 04, 2008

PORTLAND, OR: Adidas has chosen Hill & Knowlton as its North American AOR, to expand its outreach to consumers, and to position the brand as the market leader for athletic gear.
 

Sun Microsystems reports growth and acquisition

Tonya Garcia February 01, 2008

SANTA CLARA, CA: Sun Microsystems reported its growth in net income for the second quarter, simultaneously with its acquisition of iconic Swedish open-source software company, MySQL, for $1 billion.
 

In Brief

NEW YORK: Digital storage provider Seagate Technology, has selected Medialink's Web-based content platform, Mediaseed, to manage and provide content for a broadcast media center that will serve broadcast and Internet media professionals.

NEW YORK: CafePress, the online retailer of user-customized items, tapped Kaplow as AOR after a competitive review. The agency will assist with media relations and ongoing branding initiatives, such as a forthcoming integrated campaign to establish CafePress as an industry leader.

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

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Latest Technology Features

Comms advice for key players in Microsoft's bid to buy Yahoo

Keith O'Brien February 06, 2008

Staffers at PRWeek, like the professionals in the industry we cover, often laugh at general interest and business publications' misuse of the phrase "PR disaster." Often, the disaster is financial, organizational, or occupational; PR is the manner in which a business tries to clean it up.
 

Boosting event participation, tips on measurement, more

Irene Chang February 05, 2008

I am coordinating a live press conference for a merger announcement involving US and European-based firms. How do I maximize event participation beyond those attending?
 

Beauty blogs making fuller use of fashion-world videos

Irene Chang February 04, 2008

PR pros are increasingly interacting with beauty bloggers, now that more are adopting video capabilities to provide a better look at how products are used.
 

Interview: Farhad Manjoo

February 04, 2008

Farhad Manjoo is a Salon staff writer, covering technology and tech culture on the blog, The Machinist. His first book, True Enough: Learning to Live in a Post-Fact Society, about propaganda in the digital age, will be published this year.
 

Social media's impact still growing

Mike Spataro February 04, 2008

This is shaping up to be another banner year for social media and a good time for everyone in marketing and PR to pay a lot closer attention to this fast-evolving medium - if they aren't already.
 

McCormack stays calm amid Macworld clamor

Tanya Lewis February 04, 2008

At 4pm on January 14, the first of more than 5,000 people started lining up outside San Francisco's Moscone Center to see Steve Jobs deliver the Macworld Conference & Expo keynote address at 9am the next morning.
 

On PRWeek Blogs

Jaimy Lee reports that Pfizer is suing Jet Angel, an ad agency that used the Viagra logo for a PR stunt.

Lee also blogs about Eli Lilly's bid for ImClone.

2008 Agency Business Report

Make sure your firm is included in the 2008 Agency Rankings, published in the April 21 issue. To download the rankings form, click here.

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