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R U BEHIND THE MOBILE CURVE?

Don't be a mobile laggard. Reporters, investors, employees and especially consumers receive snack-sized content on their phones every day - but is your company following the rules of engagement for this most personal method of communications? And how is the PR industry responding to the promise of an un-tethered world? Brodeur is shaping the mobile PR revolution. To learn more text 347-860-4902 or visit www.brodeur.com/mobility

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ATLANTA: Merchant rewards program and merchant network service provider Vesdia selected Trevelino/Keller Communications (TKC) as its AOR. This is the first time Vesdia has taken on a national PR firm. TKC will focus on raising brand awareness within the financial sector and merchant community, analyst relations, social media efforts, and increasing executive visibility.

PARIS: Publicis Groupe has acquired Seattle-based digital marketing and strategic communications company PBJS, which counts Microsoft as its client. PBJS will operate autonomously, aligned with Publicis Events Worldwide, and PBJS founder and CEO, Bob Bejan, will continue to manage the firm. Bejan now reports to John Farrell, president and CEO of Publicis' SAMS marketing services division.

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Verisign

Savvy organizations understand the importance of an engaged workforce. The benefits are well-documented - engagement leads to increased productivity, retention and reduced costs. Effective internal communication is critical to improving employee engagement. Download this VeriSign white paper "Increasing Employee Engagement through Video Content Distribution" which reviews the benefits and introduces a cost-effective solution for video content distribution over existing corporate networks.

VeriSign's Increasing Employee Engagement through Video Content Distribution

Jaimy Lee writes about Pfizer's new Lipitor ads following a halt in its advertising six months ago.