Latest News

UPDATED: The NewsMarket to acquire Medialink

UPDATED: The NewsMarket to acquire Medialink

Tonya Garcia July 01, 2009

NEW YORK: The NewsMarket announced it plans to acquire Medialink Worldwide.
 

Personal digital brands drive companies to diversify talent

Rose Gordon July 01, 2009

The communications field has always had its share of bold-faced names, but the industry was more often found toiling behind the scenes.
 

Martek Biosciences raises awareness about brain health online

Jaimy Lee July 01, 2009

COLUMBIA, MD: Martek Biosciences launched a campaign on June 23 to raise awareness with Baby Boomers about brain health as well as the company's line of branded health products.
 

Radio, recording groups conduct dueling efforts over proposed music fee

Frank Washkuch July 01, 2009

WASHINGTON: Coalitions representing the radio and recording industries are urging legislators to reject and pass, respectively, the Performance Rights Act.
 

Deutsche Bank raises awareness about global warming

Tonya Garcia July 01, 2009

NEW YORK: In its continuing efforts to build awareness about climate change, Deutsche Bank unveiled The Carbon Counter, a 70-foot high digital billboard located near New York's Madison Square Garden that tracks the atmospheric concentration of greenhouse gases in real time.
 

July 2, 2009

Emanate claimed top agency honors last night at the PRWeek awards in New York, taking home PR Agency of the Year as well as Midsize PR Agency of the Year. GolinHarris was named Large PR Agency of the Year and Waggener Edstrom Worldwide was honored with PR Innovation of the Year.

Ketchum and Dreyer's Ice Cream walked away with Campaign of the Year for their work promoting a new flavor. Pfizer's Ray Kerins was named PR Professional of the Year and Scholastic was awarded In-House PR Team of the Year.

Also in the news:
  • Intel invests in Betaworks, a social media incubator which has invested in Twitter, Tumblr, and TweetDeck.
  • HP plans to launch a new $40 million marketing campaign this weekend, with the tagline "Let's Do Amazing."
  • An Australian cab driver will take tourists on a 4,000-mile drive as part of a new tourism campaign.
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Weekly Newsletter

Due to the July 4th holiday, PRWeek's weekly edition will be delivered on Thursday, July 2, at noon, instead of Friday. There will be no daily edition on Friday, July 3.

News Briefs

Sears taps Daniel Honigman for social media

iPhone app company hires RMS PR

ACA hires Schiffman

One campaign taps Ginny Wolfe as comms director

Lori Traczyk named VP at M. Silver Associates



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The Cycle

GM's Ed Whitacre hosts Webchat for press

GM chairman and CEO Ed Whitacre held a Webchat December 8 to answer questions from the press, following his taking the position of interim CEO. 

IPG's Roth is optimistic about future

Interpublic Group's CEO Michael Roth came out saying "the worst is behind us," when he spoke at the Global Media and Communications Conference sponsored by UBS on December 7.

Click here for more posts

Insider

Mining gold from the ashes
Brian Kelly, editor of (client) U.S. News & World Report, said it best about a year ago when he said 'news' and 'week' becomes an oxymoron when addressing the notion of "always on" media."

PRWeek Insider



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