June 30, 2009

While much of Capitol Hill is focused on healthcare reform, the banking industry has zeroed in on another Obama administration proposal that is making its way through Congress: the financial reform bill. Bankers visited members of the House and Senate this week to protest the possible creation of a new, independent consumer financial protection regulator.

Representatives and lobbyists from other financial services companies, including student loans, hedge funds, and credit cards are also pressing their individual agendas regarding the proposed legislation.

Also in the news:

  • The FDA took steps to further restrict cigarette makers' marketing efforts.
  • A Twitter experiment by Sony's Europe PR team paid off in sales - and customer data.
  • A business coalition trying to overturn California's law to limit greenhouse gases has tied its message to jobs. 

Latest News

Dittus launches new public affairs firm

WASHINGTON: Gloria Dittus opened Story Partners, a public affairs firm, in January. Known for founding Dittus Communications (now FD Dittus) and Direct Impact, Dittus left her position as president and CEO of FD Dittus in May 2009.
 

Tupperware taps celebs for guy-focused event

NEW YORK: Tupperware Brands Corporation hosted a publicity event March 18 with NFL player Reggie Bush and Twilight actor Peter Facinelli showcasing its products as guy-friendly.
 

Pierpont counsels Blockbuster amid bankruptcy rumors

DALLAS: Blockbuster consulted with Pierpont Communications this week as the entertainment chain faced media reports that it may file for bankruptcy in the near future.
 

MassMutual enlists Weber Shandwick as AOR

SPRINGFIELD, MA: MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch.
 

Virgin America launches reality show amid expansion plans

SAN FRANCISCO: Virgin America is working with The CW to promote the March 24 launch of 'Fly Girls,' a reality TV series following five of the airline's female flight attendants.
 
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Brian Kelly, editor of (client) U.S. News & World Report, said it best about a year ago when he said 'news' and 'week' becomes an oxymoron when addressing the notion of "always on" media."

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The Cycle

GM's Ed Whitacre hosts Webchat for press

GM chairman and CEO Ed Whitacre held a Webchat December 8 to answer questions from the press, following his taking the position of interim CEO. 

IPG's Roth is optimistic about future

Interpublic Group's CEO Michael Roth came out saying "the worst is behind us," when he spoke at the Global Media and Communications Conference sponsored by UBS on December 7.

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