June 29, 2009

While much of the debate on Capitol Hill right now is focused on healthcare reform, the banking industry has zeroed in on another Obama administration proposal that is making its way through Congress: the financial reform bill. Bankers visited members of the House and Senate this week to protest the possible creation of a new, independent consumer financial protection regulator.

Representatives and lobbyists from other financial services companies, including student loan services, hedge funds, and credit card companies are also pressing their individual agendas about the impact of the proposed legislation that is winding its way through the Senate.

Also in the news:

  • The FDA took steps to further restrict cigarette makers' marketing efforts, following on a law passed last year that remains in dispute.
  • An experiment on Twitter by Sony's PR team in Europe paid off in sales - and in customer data.
  • A business coalition in California launched a campaign to overturn the state's 2006 law to limit greenhouse gases, tying its message to jobs and the economy. 

Latest News

MassMutual enlists Weber Shandwick as AOR

SPRINGFIELD, MA: MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch.
 

Virgin America launches reality show amid expansion plans

SAN FRANCISCO: Virgin America is working with The CW to promote the March 24 launch of 'Fly Girls,' a reality TV series following five of the airline's female flight attendants.
 

Female Health, MAC AIDS Fund partner for awareness

CHICAGO: The Female Health Company partnered with the MAC AIDS Fund for a campaign using earned and social media to raise awareness in Washington about the female condom.
 

GSK works with cancer survivor for 'Help Prevent' campaign

PHILADELPHIA: GlaxoSmithKline (GSK) hired a real cervical cancer survivor for an awareness campaign aimed at young women.
 

Found Animals Foundation uses webcast to reach pet owners

LOS ANGELES: Animal welfare nonprofit Found Animals Foundation is launching a daily webcast called "PawdCast," as it looks to increase adoptions and serve as a resource for pet owners.
 

Opinion

No social media please, we're pharma

Peter J. Pitts June 29, 2009

Ambiguity is a virus. When it comes to social media, the more the FDA says about what is and what is not "in compliance" vis-à-vis social media, the less we seem to understand - and more conservative we become. This is not the right answer.
 

Furthering the 'special' trans-Atlantic relationship

Ian Twinn June 29, 2009

My agency, Brodeur Partners, recently announced a new European partnership with Grant Butler Coomber (GBC Group), a leading independent EMEA-based public relations firm, reflecting the growing importance of true cross-border cooperation that is more than just "dots on the map."
 
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The Cycle

GM's Ed Whitacre hosts Webchat for press

GM chairman and CEO Ed Whitacre held a Webchat December 8 to answer questions from the press, following his taking the position of interim CEO. 

IPG's Roth is optimistic about future

Interpublic Group's CEO Michael Roth came out saying "the worst is behind us," when he spoke at the Global Media and Communications Conference sponsored by UBS on December 7.

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