Michelle Obama addressed the nation's food companies for the first time, urging them to reduce unhealthy ingredients and find creative ways to reduce the marketing of unhealthy foods to children. She spoke at the Grocery Manufacturers Association's science forum this week and addressed the association's members, including Kraft Foods, Coca-Cola, and General Mills. PepsiCo announced that it will remove full-calorie sweetened drinks from schools in more than 200 countries by 2012, a first for a major soft-drink player. Also in the news: - Tiger Woods plans to make a comeback at the Masters in April, with the support of current sponsors.
- Tupperware targets women indirectly, through men, in its latest PR initiative.
- With the addition of USA Today, Starbucks ends its New York Times exclusive after nearly ten years.
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News editor Rose Gordon speaks to Matt Reid, EVP, social innovation practice, Waggener Edstrom, about the agency's new study, "The Opportunity (and risk) in Doing Good: Consumer views on the role of business in society."
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PRWeek is the public relations industry's leading business magazine, bringing readers comprehensive coverage of the marketing communications sector. It covers the most important elements in communications including consumer PR, crisis communications, media relations, IR and much more. Subscribe today and pay just $198. GM's Ed Whitacre hosts Webchat for pressGM chairman and CEO Ed Whitacre held a Webchat December 8 to answer questions from the press, following his taking the position of interim CEO. IPG's Roth is optimistic about future
Interpublic Group's CEO Michael Roth came out saying "the worst is behind us," when he spoke at the Global Media and Communications Conference sponsored by UBS on December 7. Click here for more posts
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