February 2, 2012

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Latest Technology Stories

TicketsNow works to educate consumers, introduce new features

ROLLING MEADOWS, IL: TicketsNow, an online ticket resale marketplace owned by Ticketmaster Entertainment, launched its Fans Up Front campaign on June 16.
 

Social media is part of the team for NBA draft

NEW YORK: NBA teams across the country are engaging with fans through social media, and this year's draft on June 25 gives them an opportunity to increase that interaction.
 

Kmart gets personal with designer videos

HOFFMAN ESTATES, IL: Kmart's effort to reach new consumers and differentiate its brand from that of a specialty store culminates in its KmartDesign online video initiative.
 

Interview: Michelle Madhok, editor-in-chief, SheFinds

Kimberly Maul talks with Michelle Madhok, editor-in-chief of SheFinds and MomFinds. Madhok discusses the impact of the economy on the interests of the 'shopaholics' that visit her sites.
 

WE makes more additions to digital group

SEATTLE: Waggener Edstrom has hired David Mahlmann as VP of experience design for its WE Studio D digital group.
 

PJ Inc. acquired by @aquila

EAST BRUNSWICK, NJ: Holding company @aquila, which specializes in technology and b2b services, acquired PJ Inc., a New York-based PR and marketing firm.
 

On the Blogs

Holding companies weigh in on Microsoft-Yahoo deal
The major PR and advertising companies - WPP, Omnicom, Publicis Groupe, and Interpublic Group - have thrown their support behind the proposed Microsoft and Yahoo search partnership.

Fundraising for the Red Cross with Twitter
Neal Gorman, chairman of the Brooklyn Chapter of the American Red Cross, is using Twitter to raise money as he runs the New York City Marathon on November 1.

Technorati: 72% of bloggers are hobbyists
Technorati is releasing its annual "State of the Blogosphere" report bit by bit over the next few days. The first day's data reveals that 72% of bloggers identify themselves as "hobbyists" or those who blog just for the fun of it, rather than a paycheck.

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