February 9, 2012

The PRWeek Healthcare Newsletter provides news, features, and campaigns delivered directly to your inbox. To access the full text, simply click the headline.

Latest Healthcare Articles

Zicam makers using social media to communicate with consumers

SCOTTSDALE, AZ: Matrixx Initiatives, the makers of Zicam, is using already established Facebook and Twitter pages to communicate with consumers following a June 16 warning from the Food and Drug Administration (FDA) telling the company to stop selling two nasal versions of the cold remedy.
 

Oprah should seize opportunity to champion health literacy

Is America suffering from "Oprah fatigue?" Ratings are down as is readership in her magazine, O.
 

Kellogg and Katalyst get social for hunger awareness

BATTLE CREEK, MI: Kellogg launched a social media initiative in collaboration with Katalyst Media, a social media agency cofounded by Ashton Kutcher, to benefit hunger-relief charity Feeding America.
 

Depend partners up for prostate cancer awareness

Prostate cancer affects one in every six men, with 192,000 males expected to be diagnosed with the disease this year in the US alone.
 

Dodge builds health technology client roster

ATLANTA: Dodge Communications added two health technology clients in May, including Greatwater Software and Halfpenny Technologies.
 

BioEnterprise taps Marcus Thomas for awareness effort

CLEVELAND, OH: BioEnterprise, a partnership of Ohio-based healthcare groups, hired Marcus Thomas to help the organization raise awareness about Northwest Ohio's medical device industry.
 

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On The Cycle

FDA to propose nutritional label standards
The Food and Drug Administration (FDA) plans to propose standards for nutrition labels that are placed on the front of packaging on food products.

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