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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.

The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

Latest Products & Tools articles

Once loyal consumers defecting from CPG brands

ST. PETERSBURG, FL: One-third of the average consumer packaged goods (CPG's) brands' loyal customers defected between 2007 and 2008, with possible deep revenue costs, according to the results of the Losing Loyalty, The Consumer Defection Dilemma study.
 

Kmart gets personal with designer videos

HOFFMAN ESTATES, IL: Kmart's effort to reach new consumers and differentiate its brand from that of a specialty store culminates in its KmartDesign online video initiative.
 

Agency profitability drops 20%, SGP benchmarking survey finds

NEW YORK: PR firms are making much less profit on their total revenues, compared to previous years, and it's likely to decline further, according to StevensGouldPincus' annual benchmarking survey.
 

YMCA tops Cone nonprofit brand rankings

BOSTON: The YMCA has the nation's most valuable nonprofit brand, worth almost $6.4 billion, according to Cone's Nonprofit Power Brand 100 study.
 

Products & Tools column

Tennis' big tournaments serve up buzz

Interest in tennis hit high levels last month with Roger Federer's French Open victory, and it continues as Wimbledon gets under way.
 



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