Get Real: a twelve-step program for authentic change.

Every day the world's political and business leaders perform in front of voters, employees, stockholders and the general public. Every word is weighed, every deed dissected — in print, on air, online and in person. Americans have to decide what is true and what is not. More importantly, they must decide who is real and who isn't. This is the realm of authenticity and it comes in all shapes and sizes.

Authenticity is permeating our culture and changing our business. Countless academics have written articles on the importance of being authentic. But the logical real world questions remain unanswered: Where do I get authenticity? And how should I communicate it? The answer lies in how we apply authenticity. That is the key to victory even in the most challenging times. Where transparency dominates. Where spin evaporates. Where you get results — if you Get Real.

We now live in a world where there are no secrets ... on the campaign trail, in Hollywood, on Wall Street or anywhere else. All public-facing organizations will come to realize that they must honestly define who they are, and then candidly tell their story. And that's the purpose of this piece: to deconstruct the concept of authenticity so you may apply it to your particular circumstance. Consider it an owner's manual ... a twelve-step program for Authentic change.

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