With forms for the 2010 Census on their way to mailboxes this month, the Census Bureau's outreach activities are picking up. The organization partnered with Nickelodeon's Dora the Explorer, who is celebrating 10 years, for a children's outreach campaign noting "Children Count Too," Meanwhile, the Los Angeles Times looks at the Census' outreach to Latino youth, which includes participation from actors Rosario Dawson and Wilmer Valderrama. Also in the news:- AT&T is launching a no-texting-while-driving campaign with the message that no text is worth dying over.
- Publicis CEO Maurice Levy tells The Guardian that newspapers rely too much on advertising and must change to survive in the digital age.
- BusinessWeek looks at Johnson & Johnson's marketing campaign for Risperdal, which has come under fire for off-label marketing.
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PRWeek is the public relations industry's leading business magazine, bringing readers comprehensive coverage of the marketing communications sector. It covers the most important elements in communications including consumer PR, crisis communications, media relations, IR and much more. Subscribe today and pay just $198. GM's Ed Whitacre hosts Webchat for pressGM chairman and CEO Ed Whitacre held a Webchat December 8 to answer questions from the press, following his taking the position of interim CEO. IPG's Roth is optimistic about future
Interpublic Group's CEO Michael Roth came out saying "the worst is behind us," when he spoke at the Global Media and Communications Conference sponsored by UBS on December 7. Click here for more posts
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