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Latest Consumer News

Campbell's unveils 'Red' push'

Marc Longpre January 24, 2008

NEW YORK: Campbell's Soup has launched its campaign behind "Go Red for Women," an effort to raise awareness for women suffering from heart disease.
 

PPFA looks to make condoms fashionable choice for women

Alexandra Bruell January 24, 2008

Planned Parenthood Federation of America (PPFA) will unwrap a new condom brand, Proper Attire, not only as a form of contraception, but also a fashion "must-have."
 

TIA initiates debate on travel

Ted McKenna January 24, 2008

WASHINGTON: The Travel Industry Association (TIA) has launched a campaign encouraging presidential candidates to talk more about solutions to US travel problems, such as long security lines.
 

WGA and studios meet for informal discussions

Alexandra Bruell January 23, 2008

Writers and studio executives issued a joint statement that they will open informal discussions "to determine if there is a basis for both parties to return to formal negotiations," reports Reuters.
 

In Brief

MIAMI: Treskoi PR signed several national clients, including text messaging service Text-to-Party, physician administrative support company PracticeWorx, designer sportswear collection ACDG by Nick Law, and Talika Cosmetics of Paris, for its Latin American outreach. Three  local clients also signed with the agency.

NEW YORK: City Harvest, a nonprofit that delivers food to hungry New Yorkers, hired Rubenstein PR, effective July 28. The agency will handle PR for City Harvest's annual events, including the upcoming fundraising event and auction Focus: An Evening of Photography, on September 18.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

Spike carries Super Bowl excitement across Arizona

Erica Iacono January 23, 2008

When Super Bowl XLII was awarded to Phoenix, organizers worked with AOR EB Lane to develop a campaign that could generate excitement throughout the state - not just in the host city.
 

IndyCar Series buzz used to drive EPIC ethanol push

Michael Bush January 23, 2008

Last year was the year of the green movement for many companies and industries - and the IndyCar Series was no exception.
 

Local TV gets taste of culinary fest

David Ward January 23, 2008

Who is your client and what were its media goals?
 

On PRWeek blogs

Jaimy Lee writes that Cedra Clinical Research will officially launch its viral drug Web site in late September

Jaimy Lee discusses how GlaxoSmithKline is facing criticism for its HIV drug ads







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