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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.


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Latest Products & Tools articles

Ethnic media outlets growing, now reach 57 million adults

ATLANTA: Ethnic media outlets regularly reach 57 million people in the US, or 82% of black, Hispanic, and Asian-American adults, according to a survey from New America Media (NAM).
 

NBC News launches video news site for black consumers

NEW YORK: NBC News launched The Grio, a video-focused news Web site targeting black consumers, on June 8.
 

LGBT community more active with social media

ROCHESTER, NY: LGBT consumers are more heavily involved with blogs and social media than their heterosexual counterparts, according to a recent national survey from Harris Interactive.
 

Products & Tools column

Expert Q&A: Peter Shankman, founder, Help a Reporter Out (HARO)

Peter Shankman, founder of Help a Reporter Out (HARO) answers questions about the state of media relations today and the company's latest hire, COO Thom Brodeur.
 




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