June 5, 2009

Several initiatives dealing with at-home television sets are in the works, as Google is working with Intel and Sony to bring Web-based offerings to TV sets. The technology will "serve as a platform for other developers to target in creating new programs," The Wall Street Journal reported.

Meanwhile, eight movie studios and eight cable networks are partnering on a $30 million advertising campaign, "The Video Store Just Moved In," to promote video-on-demand services.

Also in the news:

  • Hyatt is using humorous online videos as part of a campaign to encourage companies to start to hold corporate meetings at their hotels again.
  • Marissa Shorenstein, press secretary to New York Governor David Paterson, is stepping down.
  • ABC News is close to a deal with CNN's Christiane Amanpour for her to become the host of This Week.

Latest News

CMT builds reputation and fans around awards show

NASHVILLE, TN: CMT (Country Music Television) is using PR and media relations to raise the profile of its awards show, and is also leveraging fan involvement leading up to the 2009 CMT Music Awards on June 16.
 

LVMH announces New York biking initiative

NEW YORK: Paris-based LVMH has introduced an initiative challenging Fashion Institute of Technology (FIT) students to design bike apparel and gear, an effort that aims to further LVMH's sustainability efforts in the US.
 

Georgia launches first multimedia campaign to encourage recycling

ATLANTA: The Georgia Department of Community Affairs (DCA) launched its first multimedia campaign on June 1 to increase recycling statewide. It is the DCA's first campaign about recycling.
 
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PRWeek is now accepting nominations for its third-annual "40 under 40" feature, to be published in the August issue. This special feature will profile 40 agency, corporate, and nonprofit professionals, as well as educators, under the age of 40 that are doing outstanding work for their clients/companies and for the PR industry as a whole. To nominate someone, please download the entry form here and e-mail 40under40@prweek.com. The deadline for nominations has been extended to June 5.


The Cycle

GM's Ed Whitacre hosts Webchat for press

GM chairman and CEO Ed Whitacre held a Webchat December 8 to answer questions from the press, following his taking the position of interim CEO. 

IPG's Roth is optimistic about future

Interpublic Group's CEO Michael Roth came out saying "the worst is behind us," when he spoke at the Global Media and Communications Conference sponsored by UBS on December 7.

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PRWeek Insider

Mining gold from the ashes
Brian Kelly, editor of (client) U.S. News & World Report, said it best about a year ago when he said 'news' and 'week' becomes an oxymoron when addressing the notion of "always on" media."

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Date: June 17, 2009
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