June 1, 2009

While much of Capitol Hill is focused on healthcare reform, the banking industry has zeroed in on another Obama administration proposal that is making its way through Congress: the financial reform bill. Bankers visited members of the House and Senate this week to protest the possible creation of a new, independent consumer financial protection regulator.

Representatives and lobbyists from other financial services companies, including student loans, hedge funds, and credit cards are also pressing their individual agendas regarding the proposed legislation.

Also in the news:

  • The FDA took steps to further restrict cigarette makers' marketing efforts.
  • A Twitter experiment by Sony's Europe PR team paid off in sales - and customer data.
  • A business coalition trying to overturn California's law to limit greenhouse gases has tied its message to jobs. 

Latest News

Wendy's opens agency review

DUBLIN, OH: Wendy's International has announced plans to review its national agencies this summer as part of the "turnaround plan" instigated by the merger of the Wendy's/Arby's Group.
 
Intel aligns with Atari for its first gaming social marketing effort

Intel aligns with Atari for its first gaming social marketing effort

Intel developed an online campaign to promote Atari's new "Ghostbusters" game because it had collaborated with Atari's developer to optimize the personal-computer version of the game for the Intel product line.
 

Book publishing gets into social media at BEA

NEW YORK: Book publishers, retailers, and distributors looked to social media experts to learn more about using the tactics within their businesses at this year's BookExpo America (BEA).
 

US gets its own Cake

NEW YORK: Cake, the branded entertainment agency acquired by Havas in 2008, launched in the US on May 4, with two launch clients: the Prince Charles Rainforest Project and Motorola.
 

Sysomos launches two new products

TORONTO: Sysomos, a company that has quietly operated since 2005, will officially launch two new services on June 4 that are more than three years in the making: Sysomos MAP and Sysomos Heartbeat.
 
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40 Under 40

PRWeek is now accepting nominations for its third-annual "40 under 40" feature, to be published in the August issue. This special feature will profile 40 agency, corporate, and nonprofit professionals, as well as educators, under the age of 40 that are doing outstanding work for their clients/companies and for the PR industry as a whole. To nominate someone, please download the entry form here and e-mail 40under40@prweek.com. The deadline for nominations has been extended to June 5.

PRWeek Webcast

Harnessing the Power of Twitter: This webcast will offer tangible insights into the ways that corporate communicators and marketing communicators alike can harness the power of Twitter to meet real-world business objectives. Featured speakers include Sarah Molinari, corporate communications manager, The Home Depot; Kelly Groehler, senior manager of PR, Best Buy; and Jenny Dervin, director of corporate communications, Jet Blue. 


Date: June 17, 2009
Time: 12:00pm EST/9:00am PST

Click here for more information and to register for FREE.

 


The Cycle

GM's Ed Whitacre hosts Webchat for press

GM chairman and CEO Ed Whitacre held a Webchat December 8 to answer questions from the press, following his taking the position of interim CEO. 

IPG's Roth is optimistic about future

Interpublic Group's CEO Michael Roth came out saying "the worst is behind us," when he spoke at the Global Media and Communications Conference sponsored by UBS on December 7.

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