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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.


The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

Latest Products & Tools articles

CMOs find challenges, opportunities in digital marketing

CMOs still aren't sure of the best way to measure how digital marketing is translating into results, according to a recent survey by the CMO Club.
 

Sanofi-Aventis launches global video news site

PARIS: Sanofi-Aventis launched an interactive video news Web site on May 15 as part of a global effort to increase transparency and understanding of the pharmaceutical company's operations.
 

Products & Tools column

Summer movie chatter on the social Web

The unofficial start to summer, Memorial Day, has come and gone, and while many consumers' primary activities this summer will take place outdoors, BuzzLogic took a look at a popular indoor summer activity: going to the movies.
 




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