May 27, 2009

While much of Capitol Hill is focused on healthcare reform, the banking industry has zeroed in on another Obama administration proposal that is making its way through Congress: the financial reform bill. Bankers visited members of the House and Senate this week to protest the possible creation of a new, independent consumer financial protection regulator.

Representatives and lobbyists from other financial services companies, including student loans, hedge funds, and credit cards are also pressing their individual agendas regarding the proposed legislation.

Also in the news:

  • The FDA took steps to further restrict cigarette makers' marketing efforts.
  • A Twitter experiment by Sony's Europe PR team paid off in sales - and customer data.
  • A business coalition trying to overturn California's law to limit greenhouse gases has tied its message to jobs. 

Latest News

Mastercard targets Hispanic audience with integrated marketing campaign

PURCHASE, NY: Mastercard Worldwide has partnered with Univision, the Hispanic Heritage Foundation, and other organizations for a consumer education campaign targeting the US Hispanic market.
 

Coach launches anti-counterfeiting awareness effort

NEW YORK: Coach launched Operation Turnlock last week as a national anti-counterfeiting program that will hold those involved in the sale of counterfeit product, including small businesses, Internet sites, and purse parties, legally accountable. It aims to raise awareness of the issue among consumers, as well.
 

'Esquire' leverages still photos of actress to promote June issue

NEW YORK: Esquire magazine conducted a blog outreach effort this month, leveraging the popularity of actress Megan Fox, to promote its June issue.
 
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Interview: Jeff Morgan, president and CEO, NIRI

PRWeek reporter Erica Morris sits down with Jeff Morgan, president and CEO of the National Investor Relations Institute (NIRI), to discuss social media, investor transparency and IR standards of practice.



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40 Under 40

PRWeek is now accepting nominations for its third-annual "40 under 40" feature, to be published in the August issue. This special feature will profile 40 agency, corporate, and nonprofit professionals, as well as educators, under the age of 40 that are doing outstanding work for their clients/companies and for the PR industry as a whole. To nominate someone, please download the entry form here and e-mail 40under40@prweek.com. The deadline for nominations has been extended to June 5.

PRWeek Insider

Mining gold from the ashes
Brian Kelly, editor of (client) U.S. News & World Report, said it best about a year ago when he said 'news' and 'week' becomes an oxymoron when addressing the notion of "always on" media."

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PRWeek Webcast

Harnessing the Power of Twitter: This webcast will offer tangible insights into the ways that corporate communicators and marketing communicators alike can harness the power of Twitter to meet real-world business objectives. Featured speakers include Sarah Molinari, corporate communications manager, The Home Depot; Kelly Groehler, senior manager of PR, Best Buy; and Jenny Dervin, director of corporate communications, Jet Blue. 


Date: June 17, 2009
Time: 12:00pm EST/9:00am PST

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The Cycle

GM's Ed Whitacre hosts Webchat for press

GM chairman and CEO Ed Whitacre held a Webchat December 8 to answer questions from the press, following his taking the position of interim CEO. 

IPG's Roth is optimistic about future

Interpublic Group's CEO Michael Roth came out saying "the worst is behind us," when he spoke at the Global Media and Communications Conference sponsored by UBS on December 7.

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