February 9, 2012

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Latest Technology Stories

Edelman adds to its Motorola business

NEW YORK: Edelman has won additional pieces of Motorola's business after the company consolidated its broadband mobility solutions division.
 

CMOs find challenges, opportunities in digital marketing

CMOs still aren't sure of the best way to measure how digital marketing is translating into results, according to a recent survey by the CMO Club.
 

Consumer feedback prompts Dell to adjust new site for women

ROUND ROCK, TX: Dell is toning down the "pink" on its new site targeted to women, Della, following criticism that it pandered to female stereotypes.
 

Threadless takes to Twitter for T-shirt campaign

CHICAGO: T-shirt company Threadless partnered with Twitter to crowdsource designs for new "Twitter Tees" - T-shirts that feature Tweets submitted and voted on by Twitter users.
 

Twitter offers key engagement with target audiences

Twitter has quickly become a baseline tactic for PR initiatives seeking to engage audiences in online conversation. It can be a good tool to connect with company stakeholders, including media.
 

Microbia hires Media Logic for brand support

LEXINGTON, MA: Microbia, an industrial biotechnology company, hired Media Logic as its AOR in April.
 

MWW Group hires Laura Halsch

NEW YORK: MWW Group hired Laura Halsch as a digital strategist in the DialogueMedia practice.
 

On The Cycle

Holding companies weigh in on Microsoft-Yahoo deal
The major PR and advertising companies - WPP, Omnicom, Publicis Groupe, and Interpublic Group - have thrown their support behind the proposed Microsoft and Yahoo search partnership.

Fundraising for the Red Cross with Twitter
Neal Gorman, chairman of the Brooklyn Chapter of the American Red Cross, is using Twitter to raise money as he runs the New York City Marathon on November 1.

Technorati: 72% of bloggers are hobbyists
Technorati is releasing its annual "State of the Blogosphere" report bit by bit over the next few days. The first day's data reveals that 72% of bloggers identify themselves as "hobbyists" or those who blog just for the fun of it, rather than a paycheck.


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