Successful social media programs should also reflect your company's goals and objectives - not just Twitter ReTweets and Facebook fans.
Download a copy of the Vocus' whitepaper today: "Analyzing the Impact of Social Media: From Twitter to Facebook" and learn how you can connect ReTweets to revenue!
Vidicom hires former OTSP staffers NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.
The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.
SAN RAMON, CA: Chevron plans to continue to make videos showcasing its side of a pending class action lawsuit with Ecuadorians who hold Texaco, which it bought in 2001, responsible for pollution to the Amazon rainforest.
NEW YORK: Medialink reported $3.2 million in revenues for its first quarter, which ended March 31, 2009, a 34.5% decrease from the $4.9 million it brought in during Q1 last year. The results were in line with the company's expectations.
Twitter has quickly become a baseline tactic for PR initiatives seeking to engage audiences in online conversation. It can be a good tool to connect with company stakeholders, including media.
WestGlen Communications just launched its new practice, i-Blitz Interactive, which reaches highly targeted audiences both on and offline. Ed Lamoureaux, SVP of new and emerging media for the company, answers questions about the new offering and how to reach niche markets.
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