February 9, 2012

The PRWeek Healthcare Newsletter provides news, features, and campaigns delivered directly to your inbox. To access the full text, simply click the headline.

Latest Healthcare Articles

Spectrum study looks at Americans' understanding of value in healthcare

WASHINGTON: More than 30% of consumers in the US do not believe that they pay for their healthcare services, indicating confusion about the current healthcare system, says a new study from Spectrum.
 

FDA misfires with Cheerios warning

The Food and Drug Administration has set its sights on Cheerios' claim that it can lower cholesterol in four to six weeks.
 

GE Healthcare working with Edelman, WagEd on 'healthymagination' launch

WASHINGTON: GE Healthcare, which launched a global business and marketing initiative called "healthymagination" May 7, is working with Edelman for the US launch. It also enlisted Waggener Edstrom for the Asia and European launches.
 

InVentiv Health reports 20% drop in communications revenues

SOMERSET, NJ: InVentiv Health reported that its communications unit saw a 20% drop in revenues for Q1 of 2009, while total revenues for the health service company fell 2%.
 

Fleishman hires former HHS staffer

WASHINGTON: Fleishman-Hillard named Christina Pearson as an SVP in the agency's Washington office.
 

All American Pet Company looks to 5W

LOS ANGELES: All American Pet Company hired 5W PR to handle PR around the launch of its new line of heart-healthy dog food.
 

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On The Cycle

FDA to propose nutritional label standards
The Food and Drug Administration (FDA) plans to propose standards for nutrition labels that are placed on the front of packaging on food products.

From Our Sponsor

Announcing the CLIO Healthcare Awards!

The CLIO Healthcare Awards will celebrate excellence and innovation in healthcare advertising industry in October of 2009 in New York City. Entries will be open in July 2009 in a number of categories, including strategic communications and public relations. For more information and to enter your work, visit www.cliohealthcare.com

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40 Under 40

PRWeek is now accepting nominations for its third-annual "40 under 40" feature, to be published in the August issue. This special feature will profile 40 agency, corporate, and nonprofit professionals, as well as educators, under the age of 40 that are doing outstanding work for their clients/companies and for the PR industry as a whole. To nominate someone, please download the entry form here and e-mail 40under40@prweek.com. The deadline for nominations has been extended to June 5.

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