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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.


The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

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Last.fm shows evolution with new player

NEW YORK: A new personalized, online music player is being positioned as the next step in online music consumption by its developer, Last.fm, which is part of the newly-formed CBS Interactive Music Group.
 

Agencies that neglect SEO risk being left behind

The digital revolution, in addition to opening new communications channels, has given the PR industry the chance to reinvigorate its previous work.
 

DoD launches initiative for Web site overhaul

BETHESDA, MD: Omnitec Solutions, a tech services firm that provides business management, IT, and media services solutions, was awarded a four-year, $37 million contract to overhaul and consolidate the US Department of Defense's public affairs Web sites. Work began on May 1.
 




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