February 9, 2012

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Latest Technology Stories

Hitachi Data Systems taps Bite Communications as AOR

SANTA CLARA, CA: Hitachi Data Systems has enlisted Bite Communications as its AOR, as the company shifts its strategy to more sharply target C-level decision makers.
 

Microsoft awards WE mobile business

SEATTLE: Microsoft has selected Waggener Edstrom and an advertising firm to work collaboratively on its mobile communications business.
 

Interview: Chris Anderson, 'Wired'

Chris Anderson is editor-in-chief of Wired magazine and author of the upcoming book Free, which looks into the business strategy of giving services and products away at no cost. He talks to PRWeek about his PR blacklist of 2007, free content, and the magazine's own PR efforts.
 

Expert Q&A: Travis Van, founder, ITDatabase

ITDatabase is a research tool specifically for tech media that launched on May 4. Company founder Travis Van talks about what makes tech media unique, media relations for the tech industry, and why the company decided to launch now.
 

Becker to head MWW's digital practice

EAST RUTHERFORD, NJ: MWW Group has named Joe Becker, VP, to lead its digital practice, DialogueMedia.
 

ConAgra Foods creates new digital comms role

OMAHA, NE: ConAgra Foods recently hired Brett Groom for the newly created role of VP of media, digital, and social marketing for the company's consumer foods brands, including Orville Redenbacher's, Healthy Choice, and Reddi-wip.
 

On The Cycle

Holding companies weigh in on Microsoft-Yahoo deal
The major PR and advertising companies - WPP, Omnicom, Publicis Groupe, and Interpublic Group - have thrown their support behind the proposed Microsoft and Yahoo search partnership.

Fundraising for the Red Cross with Twitter
Neal Gorman, chairman of the Brooklyn Chapter of the American Red Cross, is using Twitter to raise money as he runs the New York City Marathon on November 1.

Technorati: 72% of bloggers are hobbyists
Technorati is releasing its annual "State of the Blogosphere" report bit by bit over the next few days. The first day's data reveals that 72% of bloggers identify themselves as "hobbyists" or those who blog just for the fun of it, rather than a paycheck.


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