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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.


The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

Latest Products & Tools articles

Microsoft awards WE mobile business

SEATTLE: Microsoft has selected Waggener Edstrom and an advertising firm to work collaboratively on its mobile communications business.
 

Interview: Doug Simon, president and CEO, DS Simon Productions

Tonya Garcia speaks with Doug Simon, president and CEO, DS Simon Productions, about broadcast PR and the significance of video for reaching audiences.
 

Video Interview: Robert Fronk, SVP and senior consultant, Harris Interactive

PRWeek's news editor Rose Gordon talks with Harris Interactive's Robert Fronk about managing corporate reputation and the company's recently released 10th annual Reputation Quotient (RQ) survey.
 

Products & Tools column

Expert Q&A: Travis Van, founder, ITDatabase

ITDatabase is a research tool specifically for tech media that launched on May 4. Company founder Travis Van talks about what makes tech media unique, media relations for the tech industry, and why the company decided to launch now.
 




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