February 9, 2012

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Latest Technology Stories

E-textbook service hires Kwittken & Co. for brand awareness

NEW YORK: CourseSmart, an e-textbook venture created by five educational publishers, hired Kwittken & Co. as its AOR this month to raise brand awareness.
 

Harris Poll: Fewer than half of consumers use social networking

ROCHESTER, NY: Fewer than half of US consumers (48%) have a Facebook or MySpace account, and only 5% use Twitter, according to a poll released this month by Harris Interactive.
 

Social media practices a good choice despite recession

In the midst of an economic downturn, agencies are looking for strategic ways to grow their business. For some this means launching new practices or capabilities.
 

Blogosphere abloom about gardens

With the economy still struggling, an old trend is making a comeback: vegetable gardens. Consumers are reading up on gardening practices, buying tools and planting seeds in hopes of reaping the bounty early this fall, and saving money on groceries.
 

Technology Briefs

Fujifilm Canada taps MS&L
ONTARIO: Fujifilm Canada recently tapped MS&L Toronto as AOR for its digital camera division.

Herzog to lead digital media for Quinn & Co. PR
NEW YORK: Quinn & Co. Public Relations recently promoted Allie Herzog to the role of digital media manager, where she will oversee all digital media services for the agency's real estate, travel, and food, wine, and spirits practice areas. 

Check out all the briefs at inbrief.prweekblogs.com

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On The Cycle

Holding companies weigh in on Microsoft-Yahoo deal
The major PR and advertising companies - WPP, Omnicom, Publicis Groupe, and Interpublic Group - have thrown their support behind the proposed Microsoft and Yahoo search partnership.

Fundraising for the Red Cross with Twitter
Neal Gorman, chairman of the Brooklyn Chapter of the American Red Cross, is using Twitter to raise money as he runs the New York City Marathon on November 1.

Technorati: 72% of bloggers are hobbyists
Technorati is releasing its annual "State of the Blogosphere" report bit by bit over the next few days. The first day's data reveals that 72% of bloggers identify themselves as "hobbyists" or those who blog just for the fun of it, rather than a paycheck.


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