February 2, 2012

The PRWeek Healthcare Newsletter provides news, features, and campaigns delivered directly to your inbox. To access the full text, simply click the headline.

Latest Healthcare Articles

American Cancer Society launches $15 million rebranding campaign

ATLANTA: The American Cancer Society (ACS) launched a $15 million, integrated rebranding campaign to better educate the public about the different facets of the nonprofit.
 

Insurers, pharma increase communications about healthcare reform

NEW YORK: Pharmaceutical companies and health insurers are continuing to ramp up efforts in order to position themselves for the changes ahead in healthcare.
 

Novant Health utilizes the Web to tout washing hands

After three infants died from hospital-acquired infections, Novant Health launched an internal effort to change when and how often employees wash their hands, says Jim Tobalski, SVP of marketing and communications for the health system.
 

The secrecy bucket is full of holes: get used to it

The FDA has been under fire for years. Approvals are too slow. No, approvals are too fast. Inspections are not rigorous enough and enforcement is too weak. No, FDA is over-reaching.
 

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Healthcare Briefs

Partnership for Prevention hires Gould as president
WASHINGTON: The Partnership for Prevention named Robert Gould its president, effective May 15. 

GlobalHealthPR adds Mexico, Brazil firms to network
WASHINGTON: GlobalHealthPR added two firms to its network, including PR Partners in Mexico and Tino -- Projetos em Comunicação in Brazil.

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On The Cycle

FDA to propose nutritional label standards
The Food and Drug Administration (FDA) plans to propose standards for nutrition labels that are placed on the front of packaging on food products.

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