February 2, 2012

The PRWeek Healthcare Newsletter provides news, features, and campaigns delivered directly to your inbox. To access the full text, simply click the headline.

Latest Healthcare Articles

Humana seeks out Baby Boomers in new effort

LOUISVILLE, KY: Humana launched a social media site for Baby Boomers that provides information about money, travel, relationships, and health as a way to raise visibility of the Humana brand among this demographic.
 

NHLBI hires PN to buoy COPD awareness efforts

WASHINGTON: The National Heart, Lung, and Blood Institute (NHLBI) awarded Porter Novelli a three-year, $3.6 million integrated account that will enhance the agency's chronic obstructive pulmonary disease (COPD) awareness campaign, according to Amy Pianalto, project officer for the NHLBI.
 

Healthcare practices adjust to tightening budgets

Though healthcare is faring better than other industries at the moment, the sector and its PR practices are not immune to economic strains.
 

Primo goes 'green' for its launch

Primo Water Corp. (PWC) hired Porter Novelli last spring to help launch its single-serve water, which is packaged in eco-friendly bottles made from plant-derived bioplastic.
 

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Healthcare Briefs

Partnership for Prevention hires Gould as president
WASHINGTON: The Partnership for Prevention named Robert Gould its president, effective May 15. 

GlobalHealthPR adds Mexico, Brazil firms to network
WASHINGTON: GlobalHealthPR added two firms to its network, including PR Partners in Mexico and Tino -- Projetos em Comunicação in Brazil.

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On The Cycle

FDA to propose nutritional label standards
The Food and Drug Administration (FDA) plans to propose standards for nutrition labels that are placed on the front of packaging on food products.

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