February 2, 2012

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Latest Technology Stories

Next Fifteen reports 10% increase in revenues

LONDON: Next Fifteen reported its revenues increased by 10% to $49.2 million, compared to $44.7 million in 2008. The company, which owns Text 100, Bite Communications, and OutCast Communications, released today its interim results for the fiscal year that ended January 2009.
 

IPhone app uses Boston Marathon to build buzz

BOSTON: Jason Jacobs ran the Boston Marathon on April 20 dressed as an iPhone that was brandishing his company's RunKeeper application for the smartphone.
 

Technology Roundtable: Focused on change

Tech companies and their agencies continue to pursue better measurement and use of data. PRWeek recently hosted an Airfoil PR-sponsored roundtable discussion in the Bay Area on the topic.
 

Novant Health utilizes the Web to tout washing hands

After three infants died from hospital-acquired infections, Novant Health launched an internal effort to change when and how often employees wash their hands, says Jim Tobalski, SVP of marketing and communications for the health system.
 

Social media - beyond the hype

I would peg the moment at about April 1996. This was the collective point in time when companies large and small began chanting, "We have to be on the Web!"
 

Technology Briefs

Fujifilm Canada taps MS&L
ONTARIO: Fujifilm Canada recently tapped MS&L Toronto as AOR for its digital camera division.

Herzog to lead digital media for Quinn & Co. PR
NEW YORK: Quinn & Co. Public Relations recently promoted Allie Herzog to the role of digital media manager, where she will oversee all digital media services for the agency's real estate, travel, and food, wine, and spirits practice areas. 

Check out all the briefs at inbrief.prweekblogs.com

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On The Cycle

Holding companies weigh in on Microsoft-Yahoo deal
The major PR and advertising companies - WPP, Omnicom, Publicis Groupe, and Interpublic Group - have thrown their support behind the proposed Microsoft and Yahoo search partnership.

Fundraising for the Red Cross with Twitter
Neal Gorman, chairman of the Brooklyn Chapter of the American Red Cross, is using Twitter to raise money as he runs the New York City Marathon on November 1.

Technorati: 72% of bloggers are hobbyists
Technorati is releasing its annual "State of the Blogosphere" report bit by bit over the next few days. The first day's data reveals that 72% of bloggers identify themselves as "hobbyists" or those who blog just for the fun of it, rather than a paycheck.

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