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BY JOHN BELL AND CHRISTOPHER GRAVES
This recession will drive meaningful, lasting innovation for marketing and communications. You would expect marketers to retrench into the tried and true. Not this time. Digital communications, Internet-anywhere and the shattering of mass media into a highly segmented universe, are all a bell that cannot be un-rung.
How can we find more effective and efficient ways to reach customers at a time when the Internet continues to change our lives and traditional media — paid or earned — isn't enough to change opinions? We need to engage and mobilize advocates — regular people who are willing to speak up about the issues, ideas and brands they care about. We need a new form of "earned media" driven by the guy sitting right next to you — your friend, colleague, family member or simply a peer who knows what kind of TV or car to buy, or why you should care about your carbon footprint...
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To find out how Ogilvy Public Relations Worldwide can help you, please contact Rachel Foltz at (202) 729-4208 or at rachel.foltz@ogilvypr.com.
Copyright 2009 Ogilvy Public Relations Worldwide.
All rights reserved.
About Ogilvy Public Relations Worldwide
Media Room
Insights & Ideas
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JOHN BELL
Managing Director
Ogilvy Public Relations Worldwide
360 Degree Digital Influence
John is always scouting the next wave of innovation that can help business, advocacy groups or social marketing causes build stronger, more genuine connections with target audiences. He developed 360 Degree Digital Influence to connect our brand-building PR expertise with insider's knowledge of new digital trends.
John currently serves as President of the Board of the Word of Mouth Marketing Association (WOMMA).
To learn more about what influences OgilvyPR, visit Fresh Influence
John's main blog is Digital Influence Mapping Project
CHRISTOPHER GRAVES
Regional CEO, Asia Pacific
Ogilvy Public Relations Worldwide
After 23 years in business news, Christopher Graves now serves as president and regional CEO of Ogilvy PR/Asia Pacific. Prior to joining Ogilvy PR, he spent 18 years with Dow Jones on both the editorial and business sides. A frequent public speaker and moderator, Chris has been invited to participate in events that include the World Economic Forum in Davos and Asia, Clinton Global Initiative and Boao Forum for Asia.
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