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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.


On The Cycle

Cision closes Connecticut office

Cision closed its Norwalk, CT office last month, according to KC Brown, SVP and head of analysis services for the company. The office only handled analysis, according to Brown, who oversees this area. Click here to continue reading.

The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

Latest Products & Tools articles

Medialink seeks investment to ensure survival

NEW YORK: Broadcast PR firm Medialink announced in its latest earnings release that it may have to cease operations if it doesn't receive third-party investment or attract a buyer.
 

Finding key influencers on Twitter, tracking radio, more

How can I tap into competitive moves, rumors, or predictions to improve my communications program?
 

How Twitter saved public relations from PR

"GE has a strong set of global businesses in infrastructure, finance and media aligned to meet today's needs, including the demand for global infrastructure; growing and changing demographics that need access to healthcare, finance, and information and entertainment; and environmental technologies."
 

Mobile apps provide a key way to reach niche audiences

A commercial for Apple's iPhone boasts, "There's an app for just about anything." While that might be hyperbole, organizations of all sorts are seeing the usefulness of creating smartphone applications.
 

Products & Tools Exclusive

Expert Q&A - Hispanic Digital Network, ARAnet, and PR Newswire

ARAnet and Hispanic Digital Network (HDN) recently partnered to provide ARAnet's copyright-free Spanish-language content to HDN's network of media outlets. Executives from the two organizations, along with HDN's parent company PR Newswire (PRN), offer insight into reaching this growing market.
 

PR Toolbox

PRWeek's Q&A column, PR Toolbox, provides relevant and useful information from the PR services industry for PR professionals. This is a great opportunity for you or your client to share your techniques, and demonstrate your expertise in a field.

Submissions are collected 10 days in advance of the print publication (two Thursdays before the issue date) and word count is 150.

Please contact our editorial assistant, Beth Krietsch, with Toolbox pitches.



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