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Latest News

Moms trust brand sites more than social channels

February 08, 2012

BOSTON: Mothers trust brands' websites more than their Facebook pages, according to research conducted by 360 Public Relations and shopping site Cool Mom Picks.
 

Nutrisystem picks Impression Partners as AOR

February 06, 2012

HORSHAM, PA: Weight-loss products and services company Nutrisystem has named recently launched firm Impression Partners its PR AOR after an agency review.
 

Everett to depart News Corp. next month

January 30, 2012

NEW YORK: Teri Everett, SVP of corporate affairs and communications at News Corp., will leave the media company February 10.
 

Expert Advice

Best practices for mandatory employee training

Research suggests the most effective way to garner employee attendance for mandatory trainings is to link them to career progression, performance reviews, salary, and/or bonuses.
 

After the Great Recession: advancing your career in the new normal

Last month we learned that the Great Recession that began in December 2007 was officially over in June 2009. Lasting a full 18 months, it was the longest downturn since the Great Depression.
 

"How can I make the most of a business networking event?"

For many, a dentist appointment is more appealing than a networking event.
 

Newsmakers

Newsmaker: Paul Hicks, NFL

February 01, 2012

After guiding the NFL during the 2011 lockout, its EVP of comms and public affairs is quarterbacking efforts on issues from player safety to global expansion.
 

Newsmaker: Maggie FitzPatrick, Cigna

January 01, 2012

From a closer relationship with customers to reinvigorated employees, things are notably different at Cigna - and its CCO has been a key agent of that change.
 

Newsmaker: Ginger Hardage, Southwest Airlines

December 01, 2011

In the case of Southwest Airlines' SVP, culture and comms, her title perfectly reflects a focus on keeping customers and employees informed and enthused.
 



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