February 9, 2012

The PRWeek Healthcare Newsletter provides news, features, and campaigns delivered directly to your inbox. To access the full text, simply click the headline.

Latest Healthcare Articles

AAO sets its sights on women in Web-based education effort

To better educate the public about eye health, the American Academy of Ophthalmology (AAO) launched EyeSmart, an awareness campaign that targets women, ages 40 and older, as they are considered primary healthcare decision-makers.
 

Huntsworth reports 5% organic growth in PR

LONDON: Huntsworth, parent company of Citigate and The Red Consultancy, reported 5% organic growth in its PR revenues for 2008. The group, which makes up 74% the company's overall revenue, earned $172 million in 2008 revenues, down about 3% from the $177 million it earned in 2007.
 

Aflac shares heartwarming story

When insurance company Aflac learned that one of its district managers Steve Karas had donated bone marrow that saved the life of 3-year-old Matthew Welling, the company's corporate communications team decided it was a great opportunity to highlight the importance of the National Marrow Donor Program.
 

Biotech companies tout their value

In an environment full of possible acquisitions and partnership deals, biotech companies are making sure to communicate their potential value.
 

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Healthcare Briefs

Partnership for Prevention hires Gould as president
WASHINGTON: The Partnership for Prevention named Robert Gould its president, effective May 15. 

GlobalHealthPR adds Mexico, Brazil firms to network
WASHINGTON: GlobalHealthPR added two firms to its network, including PR Partners in Mexico and Tino -- Projetos em Comunicação in Brazil.

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