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Latest Technology Stories

AAO sets its sights on women in Web-based education effort

AAO sets its sights on women in Web-based education effort

To better educate the public about eye health, the American Academy of Ophthalmology (AAO) launched EyeSmart, an awareness campaign that targets women, ages 40 and older, as they are considered primary healthcare decision-makers.
 

Burson adds to HP work

PALO ALTO, CA: Hewlett-Packard has consolidated the PR work for its technology solutions group (TSG) with Burson-Marsteller.
 

VMS' new 'Vantage' compares ROI of PR and advertising

NEW YORK: VMS has launched a new media intelligence tool that gathers data from both advertising and PR efforts to measure ROI of each discipline on its own and in tandem. The system, Vantage, was three and a half years in the making.
 
Poll raises the debate over blog reuse fees

Poll raises the debate over blog reuse fees

Although a March 18 JD Power and Associates survey revealed that nearly four in 10 bloggers say they would pay to reuse news content, media outlets are unlikely to see substantial financial gains from blogger fees.
 

Blogosphere touts thriftiness

As the recession continues to impact consumer spending and saving, a new kind of thriftiness is seeping into consumers' habits.
 

Technology Briefs

Fujifilm Canada taps MS&L
ONTARIO: Fujifilm Canada recently tapped MS&L Toronto as AOR for its digital camera division.

Herzog to lead digital media for Quinn & Co. PR
NEW YORK: Quinn & Co. Public Relations recently promoted Allie Herzog to the role of digital media manager, where she will oversee all digital media services for the agency's real estate, travel, and food, wine, and spirits practice areas. 

Check out all the briefs at inbrief.prweekblogs.com

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