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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.

The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

Latest Products & Tools articles

VMS' new 'Vantage' compares ROI of PR and advertising

NEW YORK: VMS has launched a new media intelligence tool that gathers data from both advertising and PR efforts to measure ROI of each discipline on its own and in tandem. The system, Vantage, was three and a half years in the making.
 

Poll raises the debate over blog reuse fees

Although a March 18 JD Power and Associates survey revealed that nearly four in 10 bloggers say they would pay to reuse news content, media outlets are unlikely to see substantial financial gains from blogger fees.
 

Podcasting tips, why radio is still a go-to source, and more

What are some tips for creating a podcast?
 

Products & Tools Exclusive

Blogosphere touts thriftiness

As the recession continues to impact consumer spending and saving, a new kind of thriftiness is seeping into consumers' habits.
 

PR Toolbox

PRWeek's Q&A column, PR Toolbox, provides relevant and useful information from the PR services industry for PR professionals. This is a great opportunity for you or your client to share your techniques, and demonstrate your expertise in a field.

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