February 9, 2012

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Latest Technology Stories

Agency reviews highlight battle in electronics space

SAN FRANCISCO: The consumer electronics sector is seeing a flurry of agency reviews that some say are a reflection of the industry's stable market position amid the troubled economy.
 

Veterans group takes to Twitter for campaign

BRISTOW, VA: The Bob Woodruff Foundation (BWF) has launched a Twitter campaign to drive participation in its Memorial Weekend fundraising drive.
 

Digital Roundtable: Talk about change

As digital's role in the PR mix increases, so do questions about how best to use it. Keith O'Brien and Alexandra Bruell hosted a recent Fleishman-Hillard-sponsored roundtable in New York on the topic
 

Lubin designs plan to reinvigorate Vivienne Tam

Allison Lubin joined Vivienne Tam's eponymous design house just after HP had approached it about a partnership.
 

Companies should consider value before jumping into social media

It might turn out to be the worst year in recent memory for the PR industry, but there has been great progress in the use of social media to reach various constituencies.
 

Technology Briefs

Fujifilm Canada taps MS&L
ONTARIO: Fujifilm Canada recently tapped MS&L Toronto as AOR for its digital camera division.

Herzog to lead digital media for Quinn & Co. PR
NEW YORK: Quinn & Co. Public Relations recently promoted Allie Herzog to the role of digital media manager, where she will oversee all digital media services for the agency's real estate, travel, and food, wine, and spirits practice areas. 

Check out all the briefs at inbrief.prweekblogs.com

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Technology Blog Posts

Holding companies weigh in on Microsoft-Yahoo deal
The major PR and advertising companies - WPP, Omnicom, Publicis Groupe, and Interpublic Group - have thrown their support behind the proposed Microsoft and Yahoo search partnership.

Fundraising for the Red Cross with Twitter
Neal Gorman, chairman of the Brooklyn Chapter of the American Red Cross, is using Twitter to raise money as he runs the New York City Marathon on November 1.

Technorati: 72% of bloggers are hobbyists
Technorati is releasing its annual "State of the Blogosphere" report bit by bit over the next few days. The first day's data reveals that 72% of bloggers identify themselves as "hobbyists" or those who blog just for the fun of it, rather than a paycheck.

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