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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.

The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

Latest Products & Tools articles

Digital Roundtable: Talk about change

As digital's role in the PR mix increases, so do questions about how best to use it. Keith O'Brien and Alexandra Bruell hosted a recent Fleishman-Hillard-sponsored roundtable in New York on the topic
 

Veterans group takes to Twitter for campaign

BRISTOW, VA: The Bob Woodruff Foundation (BWF) has launched a Twitter campaign to drive participation in its Memorial Weekend fundraising drive.
 

Briefings help educate reporters on products and topics

Many companies provide background and insight to journalists via meetings in one-on-one and group settings.
 

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