February 9, 2012

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Latest Technology Stories

LG in midst of review

ENGLEWOOD CLIFFS, NJ: LG Electronics USA is in the midst of reviewing PR agencies. John Taylor, VP of public affairs and communications at LG USA, said it was part of a "global marketing consolidation" that is under way, but he declined to give further specifics on the make up of the review.
 

Value of press hits varies by industry, study finds

SAN FRANCISCO: Companies that produce more complicated products such as computers or financial services stand to benefit from PR more than those in sectors like personal care, according to a new study from Text 100.
 

Social media skills go to head of the class

Real-life proficiency in this area is becoming increasingly vital to PR students and their professors.
 

Paid blogger coverage gets mixed reviews

Although the practice of paying bloggers for coverage has not yet gained widespread acceptance across the industry, companies are increasingly using the tactic.
 

Social media monitoring helps to find niche audiences

In addition to big names like Cision and Vocus, a new crop of monitoring services dedicated to social media have recently surfaced.
 

Technology Briefs

Fujifilm Canada taps MS&L
ONTARIO: Fujifilm Canada recently tapped MS&L Toronto as AOR for its digital camera division.

Herzog to lead digital media for Quinn & Co. PR
NEW YORK: Quinn & Co. Public Relations recently promoted Allie Herzog to the role of digital media manager, where she will oversee all digital media services for the agency's real estate, travel, and food, wine, and spirits practice areas. 

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

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Technology Blog Posts

Holding companies weigh in on Microsoft-Yahoo deal
The major PR and advertising companies - WPP, Omnicom, Publicis Groupe, and Interpublic Group - have thrown their support behind the proposed Microsoft and Yahoo search partnership.

Fundraising for the Red Cross with Twitter
Neal Gorman, chairman of the Brooklyn Chapter of the American Red Cross, is using Twitter to raise money as he runs the New York City Marathon on November 1.

Technorati: 72% of bloggers are hobbyists
Technorati is releasing its annual "State of the Blogosphere" report bit by bit over the next few days. The first day's data reveals that 72% of bloggers identify themselves as "hobbyists" or those who blog just for the fun of it, rather than a paycheck.


Agency Business Report 2009

PRWeek is now accepting agency financial information for its 2009 Agency Business Report, including rankings. The rankings will appear in the April 27 issue of PRWeek. All agencies are encouraged to submit information. This year's process has been moved entirely online. The deadline for submission has been extended to March 6, 2009 at 6 pm EST. To submit your information, click here.

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