February 2, 2012

The PRWeek Healthcare Newsletter provides news, features, and campaigns delivered directly to your inbox. To access the full text, simply click the headline.

Latest Healthcare Articles

Old London Foods 'Toasts' to a healthy life in awareness effort

Old London Foods is aligning its cracker brands, such as Melba, with healthy lifestyle choices in a new campaign that its director of marketing calls the company's largest marketing effort for the year.
 

Reebok hopes to inspire with new Cirque du Soleil workout

CANTON, MA: Reebok has rolled out a global, marketing campaign to support the launch of new product lines and a workout it created in conjunction with Cirque du Soleil.
 

NC gets moving one step at a time

After collecting data for five years, the Blue Cross and Blue Shield of North Carolina (BCBSNC) realized the state had dramatic rates of inactivity and obesity.
 

Employees serve as good advocates

When companies are undergoing major changes, a strong internal communications program becomes more vital.
 

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Healthcare Briefs

Partnership for Prevention hires Gould as president
WASHINGTON: The Partnership for Prevention named Robert Gould its president, effective May 15. 

GlobalHealthPR adds Mexico, Brazil firms to network
WASHINGTON: GlobalHealthPR added two firms to its network, including PR Partners in Mexico and Tino -- Projetos em Comunicação in Brazil.

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