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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.

The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

Latest Products & Tools articles

Value of press hits varies by industry, study finds

SAN FRANCISCO: Companies that produce more complicated products such as computers or financial services stand to benefit from PR more than those in sectors like personal care, according to a new study from Text 100.
 

Social media monitoring helps to find niche audiences

In addition to big names like Cision and Vocus, a new crop of monitoring services dedicated to social media have recently surfaced.
 

Adversarial radio interviews, crisis preparation, and more

How do I prepare spokespeople for an adversarial radio interview?
 

Social media skills go to head of the class

Real-life proficiency in this area is becoming increasingly vital to PR students and their professors.
 

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