February 2, 2012

The PRWeek Healthcare Newsletter provides news, features, and campaigns delivered directly to your inbox. To access the full text, simply click the headline.

Latest Healthcare Articles

Reform spurs healthcare groups into action

Companies that join the dialogue will have a better chance at seeing their solutions adopted in DC
 

ACEP gives tips to 'Stayin Alive'

Who knew a song from '70s falsetto-sounding, soft-rock super-group the Bee Gees could actually save a life?
 

ADA taps Mullen to unify diabetes message

ALEXANDRIA, VA: The American Diabetes Association (ADA) hired Mullen as its first AOR to help the nonprofit unify its messaging about the seriousness of diabetes.
 

Corn Farmers looks to educate policymakers, improve its image

The Corn Farmers Coalition announced its launch this month, along with a campaign to change public and policymaker perception about corn and corn farmers, according to its director, Mark Lambert.
 

Purple Lab engages bloggers to promote new lip gloss

NEW YORK: Beauty company Purple Lab developed a PR initiative to help launch the fledgling company's first product, Huge Lips Skinny Hips. The debut is a collection of Vitamin B3 lip-plumping glosses that tout appetite suppressant Hoodia.
 

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Healthcare Briefs

Partnership for Prevention hires Gould as president
WASHINGTON: The Partnership for Prevention named Robert Gould its president, effective May 15. 

GlobalHealthPR adds Mexico, Brazil firms to network
WASHINGTON: GlobalHealthPR added two firms to its network, including PR Partners in Mexico and Tino -- Projetos em Comunicação in Brazil.

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