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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.
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Latest Products & Tools articles

Cision launches near real-time monitoring of TV coverage

TORONTO: Cision has launched a new service, called QuickAlert, that monitors and reports TV coverage in almost real-time.
 

PSA efforts with social media help reach precise groups

While PSA initiatives usually focus on TV and radio ads, a social media component can also help reach their viewership goals.
 

Measurement gains popularity amid the downturn

While measurement might have once been considered disposable, PR pros say it is now increasingly a necessity for their firms and clients.
 

Microsoft tops reputation list

CHICAGO: Results from the 2007 Cision Corporate Media Reputation Index of US companies (formerly the Delahaye Index), show that Microsoft sits atop the corporate reputation scale. General Motors placed second, a significant turnaround for the automotive industry, according to the index's creator.
 

Leveraging internal comms, online newsrooms, and more

How do I leverage internal communications to maximize my external PR efforts?
 

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