February 2, 2012

The PRWeek Healthcare Newsletter provides news, features, and campaigns delivered directly to your inbox. To access the full text, simply click the headline.

Latest Healthcare Articles

InVentiv Health reports increases in Q4, 2008 revenues

SOMERSET, NJ: While InVentiv Communications reported an 18% increase in revenue for 2008, the communications unit of InVentiv Health saw a 16% drop to $73.8 million in Q4 revenues in 2008, compared to the like period in 2007.
 

ReachMD satellite radio station in brand awareness push

NORTHBROOK, IL: ReachMD is conducting a brand awareness effort targeting members of the medical, marketing and advertising, and investment communities to raise the profile of the XM radio station.
 

Orkin helps 'Fight the Bite' with mosquito net program

For several years, Orkin has worked with public health companies that tie with its messaging and make a difference in people's lives.
 

On MM&M

Pharma sales forces will shrink, clinical skills in demand

The current role of the sales and marketing function for pharma companies will become obsolete over the next decade as the industry shifts from mass marketing to target marketing, according to a new report by PricewaterhouseCoopers (PwC).
 

Merck launches $15 million diabetes outreach program

In an effort to close healthcare disparity gaps among at-risk diabetes populations - specifically African-American, Hispanic and Native American adults - Merck's philanthropic arm will commit $15 million to its five-city outreach program.
 

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Healthcare Briefs

Partnership for Prevention hires Gould as president
WASHINGTON: The Partnership for Prevention named Robert Gould its president, effective May 15. 

GlobalHealthPR adds Mexico, Brazil firms to network
WASHINGTON: GlobalHealthPR added two firms to its network, including PR Partners in Mexico and Tino -- Projetos em Comunicação in Brazil.

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Healthcare Blog Posts

FDA to propose nutritional label standards
The Food and Drug Administration (FDA) plans to propose standards for nutrition labels that are placed on the front of packaging on food products.

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