February 9, 2012

The PRWeek Technology Newsletter provides news, features, and campaigns delivered directly to your inbox. To access the full text, simply click the headline.

Latest Technology Stories

Upper Deck targets today's kids with online card collecting world

Upper Deck, producer of sports trading cards, launched a new virtual world to appeal to today's kids that might be more steeped in online than the printed-word culture.
 

Did the Super Bowl pay off?

Super Bowl advertisers made their investment in hopes of capturing mass audiences and raising brand awareness. Vitrue wanted to know if the advertisers' investment in traditional media paid off in social share of voice on the Web.
 

Facebook must do better in heeding its community

Facebook placed itself in a familiar controversy last week when the backlash against its updated terms of service caught fire in the blogosphere.
 

Enfatico and Dell leverage new agency model

With the industry watching closely to see if it can succeed, Enfatico is working to create a new and effective agency model.
 

Engaging online knows no limits

By the time you reach the end of this sentence you will know, down to the last space, what 140 characters looks like; including this period.
 

Technology Briefs

Fujifilm Canada taps MS&L
ONTARIO: Fujifilm Canada recently tapped MS&L Toronto as AOR for its digital camera division.

Herzog to lead digital media for Quinn & Co. PR
NEW YORK: Quinn & Co. Public Relations recently promoted Allie Herzog to the role of digital media manager, where she will oversee all digital media services for the agency's real estate, travel, and food, wine, and spirits practice areas. 

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

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Technology Blog Posts

Holding companies weigh in on Microsoft-Yahoo deal
The major PR and advertising companies - WPP, Omnicom, Publicis Groupe, and Interpublic Group - have thrown their support behind the proposed Microsoft and Yahoo search partnership.

Fundraising for the Red Cross with Twitter
Neal Gorman, chairman of the Brooklyn Chapter of the American Red Cross, is using Twitter to raise money as he runs the New York City Marathon on November 1.

Technorati: 72% of bloggers are hobbyists
Technorati is releasing its annual "State of the Blogosphere" report bit by bit over the next few days. The first day's data reveals that 72% of bloggers identify themselves as "hobbyists" or those who blog just for the fun of it, rather than a paycheck.


Edelman Trust Challenge

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Take the Edelman Trust Challenge and discover how to credibly engage audiences—and build their trust—in any of the world's top 20 countries. It just might change how you communicate.

PRWeek Awards



 

PRWeek Awards 2009

 

Join us on March 5 at Tavern on the Green in New York for a spectacular evening. Don't miss your best chance to meet prospective clients and industry luminaries, as well as reward staff for a job well done. This is THE industry event of the year. Space is limited so click here to place dinner reservation today.



Agency Business Report 2009

PRWeek is now accepting agency financial information for its 2009 Agency Business Report, including rankings. The rankings will appear in the April 27 issue of PRWeek. All agencies are encouraged to submit information. This year's process has been moved entirely online. The deadline for submission has been extended to March 6, 2009 at 6 pm EST. To submit your information, click here.

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