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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.
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Latest Products & Tools articles

Engaging online knows no limits

By the time you reach the end of this sentence you will know, down to the last space, what 140 characters looks like; including this period.
 

Cision lays off 'less than 5%' in North America

CHICAGO: Cision, the international media monitoring and solutions company, recently laid off "less than 5%" of its North American workforce, according to Vanessa Bugasch, SVP of marketing and client services. One of those let go was Stephen Debruyn, VP of marketing for Cision North America.
 

Twitter fees would be small price to pay for its unmatched benefits

One recent weekend, I learned that Twitter has hit the suburban dining room table.
 

Trade show presence, using maps as a PR tool, and more

How can I raise awareness of my client's presence at trade show events, both on-site and off-site?
 

Online marketplaces match firms with freelance pros

In tough economic times, online professional service marketplaces are useful for both PR firms seeking help on a project, or for PR pros searching for some extra work.
 

Web monitoring yields competitors' info

Keeping track of what is said about others in a client's space can help inform PR strategy. By David Ward
 

Products & Tools column

And the Oscar goes to...

Hollywood is putting on the glitz this week in preparation for the Academy Awards, and the world is anxiously awaiting the red carpet and the ceremony with the new gold statues.
 

Did the Super Bowl pay off?

Super Bowl advertisers made their investment in hopes of capturing mass audiences and raising brand awareness. Vitrue wanted to know if the advertisers' investment in traditional media paid off in social share of voice on the Web.
 

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